— project
Retreaver
— year
2025
— about
Extended vision of the Retreaver visual identity showcases a deeper understanding of the brand's essence and mission.
The Ultimate Call Tracking Solution
Retreaver stands out as the most feature-rich and customizable call tracking platform on the market today. Designed to meet the unique needs of businesses, it offers unparalleled flexibility and robust tools to enhance marketing performance. We help companies of all sizes thrive by delivering data-backed results that inform smarter strategies and boost overall success.
Approach
By enhancing various design elements and integrating cohesive themes, I aim to create a more impactful presence that resonates with the audience. This approach not only reflects the brand's innovative spirit but also strengthens its overall recognition in the marketplace.
Intentional Color Palette
I've deliberately used deep, dense & lush complimentary colors, a choice that leverages their inherent power to create the strongest possible contrast, intensely enhancing each other's vibrancy to make elements truly stand out while simultaneously providing a rich visual balance.
Lots Subdivision
Algorithm iteratively divides polygons into smaller panels, known as "lots," of varying sizes. Users have precise control over the process, allowing them to set the minimum lot size, the number of subdivision iterations, and the degree of irregularity in the lots’ sizes and shapes.
Fine Balance
Each scene aims to achieve a delicate balance between a stimulating digital flow and deliberately positioned client graphics, ensuring a harmonious and effective user experience.
Bauhaus Origin
Drawing inspiration from a foundational concept taught by Johannes Itten and Josef Albers at the Bauhaus – the "big, medium, and small" method – I composed each frame of my shots. This approach, developed at the influential German art and design institution in the early 20th century, guided my use of large, medium, and small elements. The goal was to create visually engaging and harmoniously balanced compositions, leveraging the varying scales to establish a dynamic hierarchy that effectively captures attention and directs the viewer's gaze.
Perfect Imperfections
Each of my shots is deliberately infused with real-life lens imperfections, including elements like anamorphic bokeh, astigmatism, barn-doors, and lens dirt. These subtle flaws are intentionally incorporated to add authentic character and visual richness, mimicking the organic look and feel of physical cinematography.
Building Recursively
My design philosophy centers on finding fresh, creative methods to build systems and designs. This involves a recursive process: using smaller, fundamental components to construct larger, more complex structures through repetition or nesting. This approach not only helps in managing complexity effectively but also inherently promotes modularity, consistency, scalability, and efficiency in the resulting systems and designs.
Foundry × SideFX
With industry-leading software like SideFX Houdini and Foundry’s Nuke, I can create scenes of immense complexity and scale while keeping full artistic control.
Toolset
Modeling: SideFX Houdini
Rendering: Karma Render
Compositing: The Foundry Nuke
Color space: AgX
